Update on COVID-19 Media Strategy

Questions to ask yourself are. Have you investigated as to how COVID-19 has changed your audience behaviour and consumption? Audio streaming, TV, a strong digital presence.

Have you got the right team to implement the change at the speed of the consumer? Important to have a strong, agile and responsive team flexible to the needs of your customers and brand pillars.

Are you helping your agencies prove value? Agencies will need to prove why short-term strategies include the reality of the change in consumer behaviour.

Have you planned ahead? When we recover, and we will, have you understood how short-term decision making will impact the long-term? If you pull out of the market completely, how does that impact your relationship with your customer?

Reach audiences that are now at home looking to brands to implement positive messages in these uncertain times.